Everything it takes to run Google Ads well
From the first conversion tag to the monthly report, we handle the technical work and explain it in plain English. You stay in control of the account and the budget.
Conversion tracking
Before we spend your money, we make sure we can see what it buys. We set up tracking for the actions that matter to your business, then connect it to Google Ads so its automated bidding works toward real customers.
- Phone calls from ads and your website
- Contact and quote form submissions
- Online bookings and purchases
- Google Analytics 4 setup and linking
- Google Tag Manager where it helps
- Google Business Profile linking
Search campaigns
Search ads appear when someone types exactly what you sell. They are usually the best place for a small business to start because the customer is already looking.
- Keyword research around buying intent
- Campaigns grouped by service and area
- Ad copy, sitelinks, calls, and other assets
- Location and schedule targeting
- Negative keyword lists to block waste
- Regular search-term reviews
- Bid strategy and budget management
- Ongoing ad testing
Performance Max & remarketing
Once tracking and Search are working, Performance Max can extend your reach across Google's networks, and remarketing brings back visitors who didn't call or buy the first time. We add these when the data says they'll pay off, not by default.
For online stores, we connect Google Merchant Center so your products can appear in Shopping results.
YouTube & Display
Video and display ads help people remember your name before they need you. We use them for businesses with the budget and the creative to support them, and we measure them against the same goals as everything else.
Landing page advice
The best ad can't fix a page that doesn't convert. Every plan includes a review of the pages your ads send people to, with specific recommendations: clearer headlines, a visible phone number, faster loading, and a simple form.
If you need new pages built, our web team handles it. See website pricing.
Reporting you can read
Each month you get a short report: what you spent, how many calls, forms, or sales it produced, what each one cost, and what we're changing next. You also keep full access to your Google Ads account at all times.
Free ads review
Already running ads? Give us view-only access and we'll look at your tracking, targeting, search terms, and ads, then send you a short list of what we'd fix first. There's no cost and no obligation.
Need a website, SEO, or hosting too?
Paid ads bring visitors quickly; SEO brings free visitors over time; a good website converts both. Mr. Blue Skies does all three.